1,200 is the number of advertising messages we are confronted with every day, on the street, on television and on the internet. In such a environment, creativity is a critical factor in differentiating and capturing the attention of an audience that has become saturated with advertisements and marketing materials.
This is why we now talk about creative marketing in Business Development in Turkey. The definition of this marketing speciality is to place creativity and originality at the heart of your strategy. The aim is to make a strong imprint…
But creative marketing in Business Development is much more than just creativity. In this section, we look at what creative marketing is and the associated challenges.
Contents :
What is creative marketing in Business Development in Turkey?
How do you do creative marketing in Business Development in Turkey?
Challenges and trends in creative marketing in Business Development in Turkey in 2024
What is creative marketing in Business Development in Turkey?
There are several forms of marketing, and this is exactly why it is always successful: it’s always being renewed! Creative marketing in Business Development in Turkey involves all the strategic actions designed to develop a brand image in a single, high-impact way. The aim is to do something different.
This type of marketing campaign is not just about being creative to distinguish yourself. It’s about going one step further, breaking with traditional marketing conventions and breaking away from what your rivals are doing in the industry.
In practice, the goal of a good creative marketing campaign is to evoke emotion in your targeted audience, leaving a permanent mark on their spirit. Making your target audience dream is very important in this respect, because emotions are at the core of the buying behaviour. The company can, for example, create an advert that will generate talk and potentially create a real buzz.
The brand thus became a must with a strong, firmly established identity. The outcome? It’s easier to raise the awareness of prospective customers, to get into the minds of their target consumers and therefore to attain the objectives set, whether or not they are quantified. Creative marketing is very often based on generating emotions in the target public. In the end, the customer experience is enriched and the brand community is reinforced.
How do you do creative marketing in Business Development in Turkey?
For a creative marketing strategy to be a success, like any marketing initiative, you have to begin by :
Defining the target market
Identifying the actions to be carried out
Detailing the strategies used to achieve these actions
A creative marketing strategy in Business Development in Turkey must necessarily be sufficiently unique or singular for the brand to distinguish itself from the others, with the ultimate objective of surpassing the competition. So it’s essential to ask yourself the following basic questions:
What tone of voice should we use?
What are our main business objectives?
Who is our target market? Or our audiences?
What do our customers demand?
Which marketing communications channels will we be using?
What calls-to-action should we employ?
Once you have the answers to these questions, follow these five steps to develop your creative marketing strategy in Business Development in Turkey:
1) Define your goals
The objectives of your marketing campaign have to be clear and specific. To remain cohesive, it is important that each element of the strategy is closely linked to the objectives you have set.
2) Draft the creative strategy statement
This is where you specify the reasons why the company is introducing a creative strategy. You can also outline your target audience and the added quality you want to offer them.
This statement is handy for communicating your plan of attack to the people who will be taking part. It is essential to indicate how the measures implemented will enable you to differentiate yourself from your competitors.
3) Determine several key success indicators
Success indicators enable you to objectively assess the results of your strategy, depending on the objectives you have set for yourself.
In practical terms, you can specify financial indicators (sales generated, number of sales, etc.) and social network indicators (number of subscribers acquired, number of publications being shared, engagement rate, etc.).
These key performance indicators will show you whether you’re on the right path or whether, on the contrary, you need to refocus your efforts. But be warned: a good reach on social networks does not always guarantee positive results.
4) Develop the marketing message to stand out in front of your target audience
It’s time to express your creativity! To determine the message, take into consideration every little detail, from its length to the tone employed, without forgetting to think about the desired audience. You need to be rigorous to give yourself the best chance of obtaining the success you want.
5) Define a detailed budget and schedule of actions to be taken
To determine your allocated budget, it may be useful to draw up a list of the costs involved in implementing your creative marketing strategy in Business Development in Turkey. Here are a few examples of expenses:
Paid advertising (Facebook Ads, Instagram Ads, influencer marketing, etc.)
Marketing software and creative programming
Service charges
Project deliveries
External contractors
It’s still important to have a detailed estimate from the start so as not to exceed the budget. What’s more, marketing projects often have hidden costs that can increase the overall budget.
This is also an appropriate time to draw up a chronology of measures to be implemented (“roadmap”), with the responsibilities of each member of the marketing team determined. At the beginning, everyone needs to understand the objectives set and their precise tasks.
Creative marketing in Business Development in Turkey means breaking with the rules of traditional marketing. You do not become a legend by doing what your competitors are already doing!
The challenges and trends in creative marketing in Business Development in Turkey
In the aftermath of the coronavirus health crisis, the digital transformation of companies is gathering momentum. Most marketers are now focusing above all on the digital marketing experience. In an increasingly digital age, the creation of online media content has increased. At the risk of causing saturation among target audiences. So how do you capture the attention of an audience that is being constantly bombarded with content on increasingly competitive platforms?
Now more than before, it’s critical to look for ways to stand out from the crowd and catch the interest of your target audience.
Creative marketing in Business Development in Turkey is one possible method of growth hacking. Growth hacking is a term used to describe all the marketing techniques used to achieve strong, low-cost growth for a business.
It is a still new form of marketing, based on very aggressive practices, with the aim of expanding a company’s growth at breakneck pace.
Some of the most tried and tested growth hacking practices are :
● Rely on a strong profile on social networks to connect with people sensitive to your brand’s content
● Implement an ubiquitous marketing strategy to enhance your presence on the web
● Hire the best professionals on a topic to develop some excellent content to entice people to subscribe.
Also, creative marketing, which focuses on the best way to make a business famous, taking into consideration consumer insights, is an approach that is often more long-lasting.
In summary, growth hacking is all about profitability, whereas creative marketing is all about awareness. More recently, new tools have been developed, including automated content production. These new technologies are helping companies to be even more creative in their approach to marketing. Automation increases effectiveness, frees up time for more important tasks and/or enhances the company’s brand image.
Finally, creative marketing involves a rethink of traditional marketing visions. It combines narrative marketing, emotional marketing and a few principles of so-called growth hacking. In short: be unforeseeable, make your target audience dream and become viral.
To launch an impactful marketing strategy, don’t hesitate to seek professional advice. The experts at ERAI TURKEY have high-performance tools at their disposal for analysing your performance and adapting your strategy. The objective: to go further than your objectives. Contact us today.
