Business Interactive versus Social: What’s the Difference?By John Leo7th February 2021 The move beyond consumption is an important realization in the development of your social business: Content consumption without a direct…
Business Respond to Social Media MentionsBy John Leo7th February 2021 In Chapter 8, “Engagement on the Social Web,” and Chapter 9, “Social CRM,” I show how the basic principle of…
Business The Social Web design and EngagementBy John Leo7th February 2021 This next section provides a conceptual starting point in understanding how the critical activities of engagement and response are enabled…
