News travels fast, and nowhere does it travel faster than the Social Web. In his 2009 Wired article “Twitter-Yahoo Mash…
Browsing: Technology
A friendly voice—the chief content officer from ad:tech, the world’s largest digital marketing conference, has an offer I can’t refuse.…
At just over 100 pages, Part I will get you up-to-speed quickly on the primary aspects of social technology and…
Taken together, the combined acts of consumption, curation, creation, and collaboration carry participants in the conversations around your business from…
The Social Web visibly connects your business or organization and its stakeholders—customers, suppliers and influencers, each of whom have defined…
Social business follows right on the heels of the wave of interest and activity around social media and its direct…
Engagement is central to the effective use of social technology and the creation of social business. Unlike traditional media and…
The move beyond consumption is an important realization in the development of your social business: Content consumption without a direct…
In Chapter 8, “Engagement on the Social Web,” and Chapter 9, “Social CRM,” I show how the basic principle of…
This next section provides a conceptual starting point in understanding how the critical activities of engagement and response are enabled…