Online videos are important to your marketing campaign. Consider this statistic from Cisco Systems Inc.: by the end of 2021, 80% of consumer Internet traffic will be video-based. This means your brand can’t afford to ignore online video marketing in favor of more traditional forms of advertising like print ads or billboards; the former simply aren’t effective enough anymore.
And if you’re still on the fence about their value, you can learn more at Promo.com. Here are some ways an online video editor can make your marketing campaign more successful.
An Online Video Editor is not Expensive
Let’s face it: video is expensive to produce. For most of us, it requires booking a crew and renting equipment- and that’s before we even start talking about distribution costs.
But there’s a new class of affordable video editor apps emerging that can replace time-consuming and pricey professional production without sacrificing quality. While they may not be as sophisticated as Final Cut Pro or Adobe Premiere Pro, these easy online video editors provide more than enough features for small businesses looking to step up their marketing campaigns with shareable content on social media.
An online video editor works well with Macs and PCs. It may also include iOS and Android apps so you can use them virtually anywhere. Here are a few reasons why such a tool can bring you success.
● The start-up costs are lower than you think:
It doesn’t take much to get started using these easy editors. As long as you have something capable of capturing footage, you’re in business. Most services have mobile apps for iOS and Android devices so you can upload videos directly from your phone or tablet to your account. Those with a Mac or PC also have desktop options that sync up with their cloud-based storage accounts. With most services starting at around $40 per month, they won’t break your budget.
● You can bring in pro talent when needed:
Just because you aren’t paying a production crew doesn’t mean it has to look like amateurs produced it. An online video editor can work with external videographers and freelancers from across North America, bringing in higher-quality talent for projects as needed. Some services even allow you to schedule higher-end edits once you’ve collected everything via simple drag and drop functionality.
● Keep projects organized without breaking a sweat:
One of the biggest challenges to working with multiple people on one project is keeping track of what’s going on. Thanks to the metadata features built into these services, everyone involved knows exactly what needs to be done when and by whom. Managing tasks without getting overwhelmed? Sign us up!
● It gets better all the time:
If there’s one area where online video editing really shines, it’s the updates. New versions are regularly pushed out on all major platforms, adding new features and refining existing ones. Working with these editors feels more akin to continuing education than boring software maintenance. And it’s fun, too.
Making Videos for Your Marketing Campaigns Is Easier With an Online Video Editor
From simple demonstration videos to corporate marketing videos, there are a lot of video types that will help you market your products or services. However, it can be difficult to get them just right. An online video editor will take your vision and craft a compelling video that captures attention and evokes emotion in its audience. With their help, you can avoid costly trial-and-error attempts at producing a quality video on your own.
Because online video editing software is so simple to use, anyone can learn how to create powerful videos that attract viewers. This means you don’t have to spend hundreds or thousands of dollars on marketing consultants or ad agencies. You can learn all you need to know by using a free video editor online. That makes it easier for small businesses and startups to produce effective campaigns without breaking their budgets.
Not only does video editing software offer tools for creating marketing campaigns, but it also contains features that help you post them online and engage with fans across different social media channels—such as Facebook, Twitter, Instagram, and LinkedIn.
Knowledge of Video Marketing You Can’t Learn from Books
Do you have a business video that’s been collecting dust on your hard drive because you don’t know how to use it for marketing? Do you want to create videos of your own but you don’t have the skills or time needed to do so? An online video editor is what you need. So, check it out before producing your next marketing campaign.
Final Word
While books can go into depth about video marketing, they simply cannot provide as much hands-on experience. The best way to learn is through practice and demonstration. And that’s why you should hire a skilled video editor for your next marketing campaign.
Here are three reasons to do so:
1. You’ll save time
2. It will look more professional
3. There’s more than just one right answer when it comes to making videos.
Books don’t take these things into account; rather, they encourage unqualified users who get lost in the minutiae of how or what. A good online video editor takes care of all of these things, leaving you with only the substance behind creating effective videos.
