Whether you are a business professional or a job seeker, you must know how helpful and beneficial LinkedIn is in, job seeking, or getting good quality leads. In this article, we have brought you LinkedIn strategies for businesses that are planning on using LinkedIn groups to generate quality leads.
Quality leads have the potential to be converted into sales, which is why you must take every step seriously. LinkedIn groups consist of like-minded people belonging to the same industry or niche. In a way, you will be pitching to a number of people at once and if everything goes perfectly, you may generate a lot of leads.
Here are the LinkedIn tips and strategies for businesses to generate leads from LinkedIn groups.
1. Join the LinkedIn groups that are well aligned with your niche/industry
The first and foremost step is to find as many as relevant groups and send requests to join them. Make sure to read about the group first. You can use keywords of your niche/blog to find groups. You can find more information at http://blog.closelyhq.com/
2. Create engaging and relevant content
After joining the group, it is your time to show other members of the group that you are a valued member and you can do so by posting relatable, useful, and relevant content. By relevant, I mean the content such as your opinions on the latest news or trends, insights, or anything related to the industry. Before doing so, try to grasp the idea of how people of the group are? What kind of content do they like? What’s the goal of the group members? What is their motivation? And so on!
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Please make sure that your post entices your leads to read your content. This is the point at which you direct your intended audience to your blog or website. To put it another way, you’re developing sales leads for your company. You can utilize any intriguing facts, insights, solutions, or compelling language to capture your prospect’s curiosity and compel them to click. Also, if you’re a member of many groups, make sure your message is tailored to each one. Avoid sending the identical message to all of your groups.
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3. Engage on other posts
Be quick to like, comment, and sometimes share posts of other group members. You can reply to someone else’s comment in light of initiating a conversation, thus creating a professional relationship with them. Don’t sound too desperate, make sure your opinions are unique so that you can catch people’s attention but for good reasons. And one thing to remember is that don’t comment on every post you see unless you have enough knowledge on the subject.
4. Direct message to your group members
Sending a direct message to the group members is another effective approach to engage with them. Never start a conversation with a sales pitch. For instance, imagine you are walking down a street and suddenly some stranger out of nowhere comes into your personal space and starts selling you something. You will get annoyed and uncomfortable.
Begin the conversation in a simple yet subtle way. Tell them it’s great to be connected to them in the group, ask them how they are doing, or anything professional that comes to your mind. Some people will undoubtedly respond, which you can then take to the next level by creating connections and gradually moving them through the content funnel with your sales and qualification process. For want more LinkedIn strategies for businesses, you can also check out: blog.closelyhq.com
5. Become a thought leader
A thought leader is someone who provides distinctive guidance, inspires innovation, and encourages others based on their experience and perspective in an area. Don’t jump on every discussion, try to choose the topics you are familiar with and have appropriate knowledge about them. This will ensure that you are providing a thoughtful opinion.
If you continue to share genuine and useful insights and facts about a particular topic, group members will start seeing you as a go-to person for answers in that area.
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